About Houdini Sportswear: |
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Houdini Sportswear believes that it is possible to consume in a more sustainable way. They design and construct technical jackets and clothing that are sustainable, functional, and stylish. Their apparel is timeless. It refuses to follow trends as these are short-lived and only encourage more consumption. It’s refreshing to come across a passionate outdoor retail company such as Houdini. Their moral standards matter more than their sales numbers. Thanks to classic designs paired with high-quality materials, you’ll never go out to style with a classic Houdini jacket on.
Houdini’s product design process begins with asking themselves 5 questions: Does this product deserve to exist or is it too narrow-minded? Is this product durable enough to be passed on to the next generation? Is it versatile enough to go from the city to the backcountry? Is it timeless enough to reach for year after year without losing its stylish edge? Has anything unnecessary been added to the product? If the design passes all 5 then it’s given the green light for production. Their line consisting of jackets, pants, base layers, hats, gloves, and balaclavas is almost entirely made from sustainable materials. Houdini believes that a garment’s environmental footprint is based on the materials it’s made from. This is why they only use Bluesign certified fabrics as well as recycled, recyclable, biodegradable, and renewable materials. Their jackets and garments are free from harmful chemicals and their production processes are designed in a way so as not to harm humans or the environment. Yet Houdini is able to produce insanely technical outerwear and clothing. They are waterproof with DWR treatments, odor-resistant, moisture-wicking, temperature-regulating, and extremely comfortable. As a result of these ethical practices and smart technology, they have won numerous awards and have been recognized globally as an industry leader and disruptor. They have proven that it is possible to creative revolutionary apparel that is comfortable and protective without creating a high amount of waste and harming the environment. Look good and feel good in the great outdoors thanks to Houdini Sportswear. |