About Smartwool Socks, Base Layers and Apparel:
When you hear the word “wool” what comes to mind? Thick, scratchy, smelly, hairy adjectives? Smartwool’s merino wool is here to ditch the itch. What makes Merino wool so special is the climate that it is grown in. In the Southern Hemisphere, Merino sheep are found in some of the most extreme environments on the planet, from hot summers to harsh winters. As a result, the sheep's coats are finer, lighter, whiter, smoother and stronger than wool found in other parts of the world. Next to skin comfort, no odor and easy to care for, Smartwool’s socks, base layers and apparel are the wardrobe pieces that you will find yourself reaching for again and again.
While high-quality wool is important to Smartwool, what’s imperative is the ethical treatment of animals that provide these phenomenal fibers. Happy, healthy sheep provide the best wool, and thanks to product innovation, nature’s most amazing fiber becomes extraordinary. The company has relationships with its partners from growers and product creators to its manufacturers and logistics. For over 20 years, it has been holding itself to the highest of standards. Control over its entire supply chain ensures that it is able to provide optimal quality Merino wool while keeping to fair and sustainable practices.
Merino wool socks are what Smartwool is best known for. Hiking, running, skiing, hunting, you name it, there is a smart sock for it. Lengths range from ankle socks to over-the-knee to meet your every need. With lightweight cushioning for all-day comfort, gender-specific fit with body-mapped mesh panels for superb breathability, and a 4 Degree Elite Fit System to ensure that the socks always stay in place, it’s safe to say that these are not your regular old pair of wool socks. The PhD socks, in particular, provide exceptional durability and comfort. Constructed with Indestructawool technology, the PhD sock is 33% more durable than any other Smartwool sock, and has been tested in the real world for over 1500 miles! Blister prevention, odor and temperature control round out this cutting-edge sock. It’s no wonder that the company offers a 100% satisfaction guarantee.
Not to be outdone by footwear accessories, the outdoor apparel is just as innovative. Merino wool fibers are wrapped around a nylon core to provide superior durability so you don’t have to worry about abrasions or tears when brushing against rough surfaces. Jackets with Smartloft wool insulation are designed to keep you warm even when wet while wind-resistant polyester and a DWR finish protect against the elements. Base layers for men and women are the Pièce De Résistance of the apparel line. These pieces are designed to work together with Smartwool’s sport underwear and midlayer pieces for maximum breathability, mobility and next to skin comfort. Like the merino socks, the base layers offer gender-specific body-mapped mesh panels, odor control and temperature control. Moisture-wicking technology keeps you dry and comfortable while flatlock seam construction prevents chafing, even during high-performance activities.
With these merino wool base layers, socks and jackets, your body doesn’t have to work as hard to maintain its core temperature. Simply put it on and forget about it. Smartwool does the hard work for you allowing you to get lost in the moment and enjoy yourself. Stay cool in the summer and warm in the winter thanks to innovative technology combined with the highest quality merino wool available. It’s sure to become a year-round wardrobe staple. Not content to just offer the best, it continues to seek out ways to push the boundaries while achieving the highest possible sustainable standards. Making the most comfortable outdoor clothing possible while setting aside its own interests for the common good, that’s the Smartwool promise.