Napapijri is a Finnish word used to describe the arctic polar circle. But over more than 25 years the name has also become synonymous with bags, backpacks, shirts, shorts, sweaters, tops, trousers, tees and all other sorts of apparel for men and women that can be subjected to alliteration.
Craghoppers is a UK brand that has really got it figured out. Their stuff is built for the outdoors but has an urban styling and it's not going to break the bank. It's already one of our favorites out of all the new Euro brands. Mostly because we like the way the name sounds. Craghopper.
Dynafit is a leader in speed mountaineering. From ascents or descents on foot, skis, or bike, they have the gear you need. They're a leading supplier of ski boots and bindings as well as clothes and gear for running, crosstraining, cycling, nordic and alpine skiing. If there was a nordic triathlon, you'd want these guys on your team.
Coming to you from the French Alps, Eider has a long history in skiing and mountaineering. The founder of Eider was a tailor, so of course this brand is known for a fantastic fit, fabric and finish. He'd for sure be the winner of Project Outdoor Runway, if that was ever a thing. Which maybe it should be. Dibs.
66North has been keeping Iceland warm since 1926. This is a big deal of course, since it drops to like 100 below zero over there, or something. They started off making outerwear for Iceland's search and rescue workers, so you know it's rugged and reliable stuff.
Millet has been among the most innovative companies when it comes to backpacks, they were the first to adopt nylon, tubular straps and have been involved with Gore-Tex since its inception. Still made in France, Millet has expanded their product lines over the years to include jackets, protective shells, ropes, shoes... basically if you need it to get to the top of a mountain and back, Millet makes it.
Rab is a British brand that specializes in technical mountaineering apparel, outerwear, and gear. Supes Rad.
Fjallraven is Swedish for Arctic Fox. These guys have been doing their thing for more than 50 years and their Swedish heritage makes them experts on the cold and also very punctual.
Hanwag has not yet perfected boot technology that will allow for a double jump, but as their boot engineering continues, certain advancements are an inevitability. Making mountaineering, trekking, climbing and hiking boots for men, women and children is not a task that Hanwag takes lightly. They have been making their famous double-stitched boots since 1921.