A company built of new and fresh ideas doesn't have to be without old roots. In the case of Proof, this contrast has proven to offer a company with a bold and original take on eyewear while firmly steeped in tradition. From "garage to global" in less than five years, Proof has set the expectation for eco-friendly, fashionable wooden sunglasses, constantly exceeding their own goals at every turn.
Launched in 2011 as a moonlighting project by Brooks Dame, enthusiastic demand was apparent from the very beginning. Soon enough, Brooks was joined by brothers Tanner and Taylor, turning a garage-based side job into an international success in a matter of years. The brothers' strong sense of kinship and ties to grandfather Bud's sawmill gave them a resilient sense of drive and determination, along with a sincere love for nature and appreciation for the wood industry.
This deep-set appreciation for the Earth doesn't stop at all things nature, as Proof is firmly involved in improving lives as well as being environmentally conscious. Their Do Good program has seen portions of every purchase go to charitable causes like tsunami relief, reforestation and most recently eye clinics in India. Doing something worthwhile and making quality products is, and always will be, a key tenet of the Proof experience.
This is hand-made, high-quality eyewear, made with care by a crew that wants to give you a product as authentic as possible. These are sunglasses and prescription specs of a whole new breed, but with old roots. And that's a good thing.