You can do anything with the right amount of support. That's the sort of thinking that helped bring the New Balance team to fruition, a brand started with a singular focus - provide better balance and comfort through unbeatable support. While the ways they've done this have changed throughout the years, the passion New Balance has for the running community remains the same and is evidenced in their acclaimed line of footwear.
Incorporated at the dawn of the 20th century, New Balance got their start primarily selling flexible arch supports. These were crafted to provide existing shoes a greater sense of comfort and stability, with a design seeking radical inspiration from a chicken's three clawed foot. This practice of being an arch support supplier continued until the 1960s when the company's new innovation, the Trackster, found its way to market. Not only the first running shoe with a varying width, the Trackster provided a revolutionary ripple design, a feature that would continue to be linked to New Balance to this day.
These days, New Balance prides themselves at being an industry leader in the world of athletic footwear. Not only a team determined to push forward the latest in footwear tech, the New Balance crew prides themselves being involved in a number of different social and environmental causes. Giving back is just as important as moving forward, something that's ingrained at the core of New Balance.
New Balance has built their reputation on excelling at giving the world a better way to run. This has been the plan for over one hundred years, with no sign of slowing down on the horizon. Constantly seeking new ways to tackle challenges itself is New Balance's doctrine, knowing you feel the same way. Get out and trek new roads - just make sure you've got your New Balance's on first.