Napapijri, pronounced: Nap-a-peer-eee (Or something like that), is a Finnish word that basically means "The Arctic Circle." All you really need to know is that Napapijri is some of the finest, fanciest, and most functional gear available worldwide. I say "worldwide" because that's no joke. We literally had buyers scouring the globe for the best outdoor apparel and gear that they could find.
It was on the cold winter trails and ski slopes of Scandinavia, that our buyers made one of their best discoveries to date. They discovered that people were rocking Napapijri. Not just people, but all the cools. You know them. They're the people that love to be out in the extremes, and they need jackets, pants, and what not to keep them comfortable. However, comfort and performance isn't enough for the cools. No, they need to look good doing whatever it is that they are doing. For example, everyone knows that it's super important to always make sure that your ski jacket matches your downhill skis, but your pants should always match your cross-county skis.
If for some reason you don't believe me, head out to Aspen, or some fancy place like that. You'll see people wearing Napapijri ski jackets and coats all over. The best thing about Napapijri clothing and apparel is that it's going to be super comfy out on the slopes, and will also be totally stylish around town, while shopping or going out to dinner and stuff.
Some of you might be questioning how a brand that makes such fashionable jackets, clothing and apparel, can also make that same gear to be able to stand up to the world's harshest conditions. If you're one of those people, I don't blame you. But let me guess, you're probably one of those people that believe you can't have your cake and eat it too, aren't you?
Anyway, Napapijri have proven themselves, over and over, to be able to make the best of both worlds in numerous expeditions over the past 25 plus years. Their jackets and clothing have been worn to explore everywhere from all over the arctic circle, to your local watering hole right down the street. If you have any other questions about the quality and technical functionality of Napapijri, then I suggest you have a little chat with the "Survivorman" himself, Les Stroud. He's been spotted decked out head to toe in Napapijri gear on some of his "Survivorman" shows. I've even personally seen some of the episodes.
If you're looking for a new ski jacket or any other article of clothing that will meet both your technical and style needs, then look no further. Napapijri is where it's at. Sure the price may be a little higher than what other brands sell their products for, but honestly, can you put a price on being the most fashion forward badass in your group of friends? I didn't think so.