Seems funny that a couple college kids with a fascination for the outdoors and, interestingly enough, human-friendly squirrels, could end up building one of the most respected outdoor apparel and gear brands in the world, but Marmot’s ascent is no joke. Thanks to a serious love of pushing limits along with a definitively eccentric attitude, Marmot has carved a niche very much their own by staying true to these tenets as well as a dedication to bringing you the highest quality of outdoor apparel imaginable.
Back in 1971, Eric Reynolds and Dave Huntley were just a couple of University of California Santa Cruz students on an off-campus project in Alaska and, while in the middle of a glacier of all places, the idea for the Marmot Club dawned on them. The name Marmot refers to an especially large breed of squirrel indigenous to the area, known especially for its hyper-social behavior. Feeling their name was a good fit for their unconventional attitude, the Marmot Club was born, and as the two started producing prototypes of down products while still in school the name stuck. A few years later the two rented a storefront in downtown Grand Junction, Colorado, teaching cross-country skiing to make a few extra bucks during the winter season while auspiciously entering the retail market. This was the official start of Marmot as we know them today, as the on-season lessons quickly gave way to ramped up production of their outerwear line and proved to be the catalyst of an outdoor goods juggernaut.
These days, the Marmot line is expansive and inventive, providing those who love to be active with a brand they can not only depend on, but channel their enthusiasm through. By using the latest advancements in technology alongside some of the most forward thinking designers in the business, Marmot is able to produce outerwear that is industry-leading in its look and function.