Okay, do you remember that movie Honey I Shrunk the Kids? The one with that shrink ray? Created by living legend Rick Moranis to make his children tiny? Well, it’s real. Yeah, seriously! That movie was actually a documentary; Patagonia ended up buying the shrink ray after filming was complete. You may ask, why did an outdoor goods clothing company buy a shrink laser? Well, they weren't really sure at the time.
At first, it was just cool to have lying around. The ultimate party trick! Hours upon hours were spent in the office, making small versions of not-small things. One day, it dawned on them. We can make a kid’s line of clothing with this. Genius, right?
Sure, I suppose you could save a few bucks by manufacturing kid’s jackets using less material and tightening up the design. Yeah, that’s the way you do it when you’re a boring jerk. Considering Patagonia is run by a team of decidedly non-jerkish people, they take pre-existing adult wear and spruce it up with a hit of the ol’ shrink ray. Men’s jacket no more; on to young boy’s size. All thanks to amazing advances in laser technology, and Rick Moranis. Thanks, Rick Moranis.