When I was a kid, I wore a formal jacket around everywhere and carried two briefcases rather than having a backpack. I thought I was some kind of chairman-of-the-board-Frank-Sinatra guy. My parents didn’t know that the key to being cool and accepted by your peers doesn’t come from walking around thinking you’re the smartest kid in class, it comes from having an awesome casual jacket and letting the compliments just roll in.
Our kids casual jackets are made by the same companies who make our adult jackets, and those things are freakin sweet, so you know that your child is going to be one of the best dressed in school. Comfortable fits and effective insulation mean that kids are protected from the elements and the shame that comes with having a lame jacket. Our jackets also feature some of my favorite technology, pockets! Pockets are especially awesome when you are kid, you can keep all sorts of things that are full of childlike whimsy: marbles, bouncy balls, action figures, a Gameboy, anything your heart desires, provided it is portable.