While most athletic brands tout a fit and healthy lifestyle, none are more engrained in this than Asics.
Anima Sana In Corpore Sano – a famous Latin phrase translating to “A Sound Mind in a Sound Body”,
and it happens to be the inspiration for the acronym behind one of the tops brands for sports
enthusiasts. It’s in their name because it speaks to what they’re all about.
Asics have been a part of the American athletic community for almost forty years, but the brand got its
start some time before that. The brainchild of Kihachiro Onitsuka, the first Asics shoes existed under the
Onitsuka Tiger brand, hitting the market in Kobe, Japan in 1949. The earliest shoes were made to
perform on a basketball court, but soon Onitsuka saw the benefit of diversifying his brand, reigning in a
wide range of sports activities and Olympics events of the proceeding decades.
At the dawn of the new century Asics formed their Research Institute of Sports Science, allowing them
to consistently be at the forefront of technological advances in the realm of athletic footwear. Their
state of the art facility has brought many together to work towards creating a product line that helps
competitors execute like never before.
Better, consistent performance that encourages you to enjoy yourself out there. Asics uses the latest
technology along with classic design to present the perfect fit, just for you.