Sometimes the only way to get a job done right is to do it yourself. Just because a shoe is sold as athletic footwear doesn't mean it's built right, something the founders of Altra were all too familiar with. You can't strive for greatness if you're laid up with injury, and Altra is a direct result of subpar running shoes that couldn't get the job done.
Golden Harper grew up running, finishing his first marathon (and setting a world best record) at age 12. Working at his family's running store, Harper because disheartened with the majority of popular athletic shoe design, noting that the majority of designs did nothing to protect the body from running injuries. He began to modify existing shoes into a better shape, removing the excess heel to provide a shoe that closer resembled the human foot, presenting a more natural solution.
Harper's innovations have paid off, enough so that it led to a proper line of footwear. Altra's patented Zero Drop technology means that the heel doesn't add an excessive level of cushioning from the heel, and the addition of their unique FootShape toe box means the front of your foot won't be constrained like in other pairs. These advancements help avoid injury while running, give you the ability to push harder without worry.
From a family of runners to you, this is a brand that works hard so you can put in some hard work. Run better without limits, with Altra.