My wife and I just had our first baby. As my wife's dedicated pack mule, I knew that I'd end up being the one who carried whatever diaper bag she decided on. I couldn't stomach the idea of carrying a bag labled "Petunia Picklebottom" or "Diaper Dude", so I convinced her to let me get one that we could use for something other than diapers when the time comes. Luckily, she obliged, so I talked her into this bag. I'm glad I did. The build quality of the bag is tremendous. I really like the easily-adjustable shoulder strap. We've already stained it a couple of times, but the stains came out very easily. It's big, but not too big. Basically the perfect size for all of a baby's gear while going out to run errands or a visit to the grandparents.