I recently received my new Marmot Flannel and can't get over how soft this thing is. I'd like to think that I had seen my share of nice flannel shirts (I've been attempting to look a little more like a lumberjack for some time now and have a quite a few), but this is by far the finest I have ever experienced. It's just as comfortable as a nice set of pajamas but you can wear it in public and not look quite as ridiculous (although I do have this one pair of moose pajama pants that are pretty stylish). The fit and quality are great too, can't go wrong with this thing. I kinda want to buy one of every color and see if I can get away with wearing them non-stop for the next few months.