Ever since we started Moosejaw in 1992, we've spent a decent amount of time getting feedback from real human people who have some love for the Moosejaw brand.
In 2009, the year of the ghost, we launched the Moosejaw Humans of Influence group (HOI), a group of vocal and passionate Moosejaw customers who take active ownership of the Moosejaw brand. We've asked the HOIs questions about Moosejaw product. Many of the features, designs, colors and sizing of Moosejaw clothing are a direct result of crowdsourced feedback from the Humans of Influence. The HOIs were so good that we named each piece of clothing in the new line after one of them.
We continue to take the HOI program to new places and want the HOIs to be even more involved for 2013. Most importantly, it's all designed to be fun.
Love the madness,
P.S. IF WE'VE EMAILED YOU A SECRET HUMANS OF INFLUENCE CODE, PLEASE ENTER IT BELOW.