The Moosejaw has launched X-Ray, a free augmented reality app that interacts with the Moosejaw Winter Catalog. Available for the iPad, iPhone and Android, Moosejaw X-Ray uses your device's camera to create an 'X-Ray Vision' experience that lets you see what models in the catalog are wearing underneath their clothes.
Check out the video below to see how it works.
"Our goal at Moosejaw is to always create a unique and notable customer experience. Something that everyone who shops with us will want to tell ten friends about. The X-Ray catalog and X-Ray App are designed to create an incredibly cool, interactive and fun experience that breaks the barrier between our print and digital brand" says Gary Wohlfeill, Creative Director at Moosejaw. "It's also very much about seeing people in their underwear, something we're constantly prioritizing at Moosejaw."
Customers will be able to use the app to interact with the print catalog, a mess of signage in our shops and all sorts of digital versions of the Moosejaw catalog.
Love the madness,
Go to Moosejaw.com/XRAY to get the free app. Or scan that QR thing above.
The print catalog is available by request. Please email us with your shipping address and we'll get one right out to you. The digital version can be found at MoosejawCatalogs.com.
Please email Kristen@moosejaw.com with any questions, requests or inquiries.