SmartWool makes products that are super comfortable and reliable. Started by a couple of ski instructors in New England, more than 17 years ago, SmartWool is now headquartered in the beautiful Colorado Rockies. The company thrives on love for the great outdoors and is inspired to create products capable of keeping people outdoors longer. And don't worry about staying warm and cozy on your next adventure, SmartWool products are designed with those needs in mind. Trust me, these guys know a thing or two about what it takes to stay comfortable in some of the World's harshest climates.

SmartWool uses only the best Merino wool, which comes from Merino sheep that dominate the mountains of New Zealand. There's even a school for the sheep, where they're taught that creating quality wool, for the all cools in the world, is more important than a college education. And whether you're running, hiking, or cycling, you'll stay totally comfortable thanks to SmartWool and they're wonderful sheep friends. Now would be a good time to Google a picture of the majestic Merino sheep. You know you want too! It's cool, I've done that like 7 times trying to write the sentence.

SmartWool socks are the real deal. Made from Merino wool and with the help of WOW technology, the socks are light-weight, odorless, and comfortable. Have you noticed how I'm stressing that they're comfortable? It's a big deal. Comfort is key when you're being active in the great outdoors. More comfort also comes from less blisters, which the socks sure help with. Plus, every sock is made right here in the U.S.A., after the wool is brought in from New Zealand.

SmartWool socks are super legit, but so are the other SmartWool products made for men and women. I bet you didn't even know they made midweight and microweight clothing. Maybe you did, I don't care. Either way, base layers and sweaters crafted by SmartWool help regulate your body temperature, while accessories such as gloves and beanies provide the finishing touch to keep you bundled. SmartWool products are made light-weight and are ideal for outdoor activities. So, go tear up that mountain and make all the cools jealous. Or, go to the bar and just look wicked cool. Also, don't forget to Google Merino sheep and look at pictures. My girlfriend thinks they're just so cute.