Product design at Arbor is a creative process that draws equally from an artistic, human perspective and technologic, scientific element. Arbor snowboard designs are informed by a lifelong habit of dragging knuckles and influenced by hundreds of like-minded friends throughout the different arms of the Syndicate. Arbor snowboard designs experiment with new technologies, configurations in shape and directions in art.

Arbor snowboard designs are a seamless integration of experimentation in geometry and innovation in technology. Minute variations in the sculpting of inter-related geometric variables has always been one of the two primary design inputs that has differentiated the Arbor snowboard collection from other boards sliding their way through lift lines around the world. This is the purely artistic, human influence in the design process that can't be computer generated and has to be informed by a 100-day understanding of snowboarding . This is Arbor's Integrated Geometric approach.

The other half of the equation is the Arbor snowboard Design House's development of exclusive Rider Technologies that power and complement the unique geometric profiles. New core innovations are integrated with laminate designs to control levels of lightness, longitudinal amplitude, torsional response and strength. Then Arbor snowboards are finished off with a new family bases and edge technologies to increase speed and accentuate the desired feel, whether it's buttery or ultra precise.

When the Arbor Design House sets out to create a collection of Arbor bindings and binding technologies, Arbor snowboards starts with some fundamental ideas about snowboarding. First, Arbor knows that riders have unique personalities and preferences-individuality of style rules snowboading. Second, snowboarding isn't a rigid, race-like motion-flexibility is key, and more specifically, flexibility that gradually leads to higher levels of support. Third, there are moments in the motion of snowboarding when you simply need an undiluted, precise power connection.

These ideas are the framework that Arbor uses as a guide to the design of binding technologies that maximize customization, progressive flex profiles, and the direct transfer of energy from rider to board. These ideas yield a unique interpretation of composite binding design that unifies a lightweight, stiff aluminum heel hoop and a more flexible glass-filled nylon baseplate for enhanced customization with the right balance of side-to-side flex and toe-to-heel direct connection. Arbor knows that one of the greatest things about snowboarding is that there is not one correct way to drag a knuckle-no two riders are exactly alike. Arbor bindings need to deliver customization to maximize rider individuality.